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- Insights versus ReportsThe panel has two sections full of numbers: Insights shows Meta's Instagram metrics, Reports shows the panel's own message and automation counts.
- The Insights overviewWhat every tile, badge and row on the Overview tab means: the follower tile, the ten metric cards, the daily chart, AI commentary and the audience sections.
- Choosing a period and comparingThe preset periods, the custom range, the "Compared with" line and exactly how the change badges are calculated.
- Audience demographicsThe age, city, country and gender breakdowns for followers and engaged audience, how the percentages are calculated, and why the section can stay empty.
- Post metricsEvery column of the table on the Posts tab, sorting, searching captions, pagination and the "Awaiting metrics" badge.
- The post analysis screenEvery metric for a single post, its engagement rate, watch times and the number of automation sessions that started from it.
- AI commentaryHaving the AI comment on a period's numbers or a single post, where the commentary is stored, the prompt setting, and why the panel may not appear.
- Refreshing the numbers from MetaWhat the Refresh button does, the ten-minute quota floor, the four result messages, and the maintenance run that works in the background.
- The Reports screenWhat the twelve metric cards, the daily message chart, the conversion value panel and the channel, automation and agent tables each tell you.
- How the numbers are calculatedDay boundaries, period windows, where the archive begins, the difference between a dash and a zero, and why the panel's figure can differ from Meta's.
- I cannot see the number I expectedA dash in a tile, a "Previous period unknown" badge, gaps in the chart, a missing post, an empty audience section and a vanished AI panel — the cause and the fix for each symptom.